has published a detailed case study on how Windows Azure works. The case study looks at:
the features of the service, how it was proven during the 2012 London Olympics, and the benefits achieved by two early adopters, NBCUniversal and the European Tour (a golf event).
What does Azure address? Here’s a snippet:
According to Eric Black, VP of technology for the NBC Sports Group, was uniformity or standardization. “Every business unit had a unique technology stack; origin services, encoding, video workflows. Everyone was doing something differently.”
According to Black, the scale and standardization provided by Azure were two of the most attractive components. “We’re broadcasting 40-60 live events per week, and many use different broadcast standards. The Azure cloud converts these signals into standardized output streams, and then transcodes them in real time to the same bitrate profiles used for both live and video on demand (VOD) streams,” he says.
Read the full case study here.