This Vodafone commercial has an egg turning into a cat into a robot…all the way to a missile…and then…:
So, how do you transform objects seamlessly? FXGuide has a detailed look at the process, as they talk to those who carried out the project:
In a recent spot for Vodafone, Time Based Arts engineered some uncanny and epic transformations between a kitten, robot and even a buffalo to demonstrate how the telco’s sim card can power up almost anything. Important Looking Pirates also contributed with photoreal shark action to the spot based on the studio’s experience on the film Kon-Tiki. Time Based Arts executive producer James Allen gives fxguide a how-to breakdown of the steps taken to deal with each of the transformations in ‘Add Power to Your Life’.
After the spot had been storyboarded and previs’d, multiple locations were used for shooting. “Iceland’s epic landscapes were selected to act as the background to a number of shots, most importantly the buffalo and rocket train sequences,” says Allen. “The windswept beaches of Denmark were used as the location for the car shots as it emerges from the water, and in nearby northern Germany a full set build was created for the diner location. Everything that you see in that location was created and built in situ, from the telegraph pylons to the gas station.”
After the Germany shoot, production moved to a studio shoot in Prague for the rocket ship and then a watertank setup for the underwater sequence. “In fact,” notes Allen, “the shark scene was ultimately re-shot in Budapest in an indoor pool owing to the terrible weather conditions. The project certainly kept us on the road for a few weeks!”
Read the full article here.