Okay, I’m drawn to the name of the band, because I happen to live in the city. Meagan Keane – Creative Cloud Product Marketing, Adobe interviews Ste Thompson, founder and creative director of Powster, the filmmakers who created a striking user-interactive music video for the Bombay Bicycle Club (Song: Carry Me) using Adobe Creative Cloud.
First, here’s the actual music video:
To watch the interactive version, where you can control the motion as the song progresses, click here. In their words:
The video is an online experience that engages with audiences on a completely different level. It’s fun for users because they can manipulate the band members like stop-motion puppets. Users can control them and move their bodies while the band members continue drumming or lip-synching. The interactive experience with the music video is something very unusual, because it puts control in the hands of the viewer.
Here’s the making:
We filmed 9 different camera feeds at 1080p resolution, animated them, and edited them together in Adobe Premiere Pro CC. We had 9 post-production processes on screen at once. Combined they were 5,000 pixels wide, so what we were trying to manage and edit was immense. We actually had to trick our graphics accelerator card and Adobe Premiere Pro CC so we could scale down every piece of footage and then scale each one back up in nested sequences, and retain quality. It was the opposite of most other workflows, where everyone wants to work with media at maximum resolution.
To read the rest of the Adobe interview, click here.
To get more behind the scenes images and techniques, visit the Powster website.