The writing has been on the wall for quite some time. This week, Scott Simmons at Provideocoalition confirmed the news. Here’s a gist of its letter to Avid DS owners:
We are writing to inform you that Avid will be realigning our business strategy to focus on a core suite of products to best leverage our developmental and creative resources. As part of this transition, we will be ceasing future development of Avid DS with a final sale date of September 30th, 2013.
So, what is Avid going to replace it with? Actually, nothing. Avid has tied up with Eyeon (the guys who make Fusion, the compositing app) to offer its products at discounted rates:
As a gesture of thanks, Avid has worked with our partner eyeon Software to secure an exclusive promotional offer on eyeon products, available only to Avid DS customers. Avid DS owners are eligible to receive 50% off of eyeon Fusion. The standard cost of Fusion is $2,495 (USMSRP), but with this special promotion, you can get the power of Fusion seamlessly integrated to your Media Composer for just $1,250 (USMSRP).
What about support for original Avid DS owners?
Avid DS will be available for purchase and upgrade until the final sale date of September 30th, 2013, while customer support will continue to be honored through September 30th, 2014. DS 11 will still be eligible for maintenance upgrades as they become available.
Troubling times for Avid? Looks like it. Read the full post, letter and Q&A from Avid at Provideocoalition.