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HOLD Photography workflows

How to Expose to the Right (ETTR) using the Sony a7R II and Sony a7S II

The best and most painless way to Expose to the Right (ETTR) using the Sony a7R II and Sony a7S II.

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MEM Color Grading MEM WMP_ARTICLES_MISC

The Workflows and Advantages of Working with Image Sequences in Post Production

A simple primer into the workflows and advantages of using image sequences in post production.

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MEM WMP_ARTICLES_MISC

Which is the Best Archive File Format for Video?

If you want to store your video for posterity, which file format will you choose, and why? Here’s my pick.

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MEM WMP_ARTICLES_MISC

Understanding MPEG-2, MPEG-4, H.264, AVCHD and H.265

The simplest explanation of MPEG-2, MPEG-4, H.264, AVCHD and H.265 you’ll find anywhere. What are they and how are they related?

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Cinematography Jargon Explained

What is a Digital Image Channel and the Alpha Channel?

The simplest explanation of a digital image Channel and the Alpha Channel; and how working with channels offers great flexibility.

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Cinematography Jargon Explained MEM WMP_ARTICLES_MISC

Intra-frame vs Inter-frame Compression

What is interframe and intraframe compression, what’s the easiest way to remember the difference, and which one needs more processing power?