The Wolfcrow Mission Statement

This article sums up and explains the mission statement.

First, the Background

The Indie Farm

I started my own production company in 2007, and called it The Indie Farm (Warning: 100% Flash site). For those who don’t have Flash installed, here’s the gist of it:

The Indie Farm is a community through which independent filmmakers can realize their micro-budget productions.

To all without prejudice. We do not judge whether something is ‘good’ or ‘bad’. That job is left to the audience. If you want to make a movie, but don’t know what to do, come to us.

While my production company still exists, and will see a re-invention soon, the grand idea of empowering filmmakers never materialized. Why? I don’t know, but I have a theory.

Art is a lonely occupation. Filmmakers can be friends, and sometimes work together out of necessity. But the real picture is this:

Money Solar System

Artists need money. They are drawn to it like moths around a light bulb. Instead of money I tried to offer them my gear, advice and services, but they were far more interested in cameras. There was a time when 90% of the world shot on an Arri 35mm camera, and nobody cared which camera you shot on. Today, a filmmaker announces his film with the trailing designation: ______, shot on the ______ camera with ______ lenses.

Does anyone remember the brand of pen that wrote Shakespeare’s works? What about the new brand of hammers they used to build the pyramids? Does anyone know which keyboard was used to write Google’s search code? By definition, a tool is meant to do its job, and get out of the way.

The following quote sums it up pretty well:

Sometimes we go to film schools, show one of our films, and answer some of the questions the students might have. but they tend to be very specific questions, which rarely have to do with the craft itself. most of the time, really, film students are looking for advice on how to raise money – Joel Coen

I blame myself for the failure of The Indie Farm (temporary setback, really). I set myself up for disillusionment, and disappointment was bound to happen. I had no answer to the ‘money problem’. So, I let the site languish for lack of ideas.

Can there be a better model, then? Last year, I thought of approaching this problem from another angle.

For a ‘community’ of filmmakers to be successful, they will have to abandon the notion of insularity and form a bond not very different from: ‘I scratch your back, you scratch mine.’ Remember the dance in the steerage in Titanic, where Jack and Rose go round and round, holding each others hands?

Like a wheel moving around a fulcrum –


How is this different from the ‘moths and lightbulb’ model shown earlier? In the ‘Wheel’ model, each person holds the others’ hands, and if they want to keep spinning, they’d better not let go.

The fulcrum is not a separate entity, it is an illusion. Its strength is derived from the individual efforts of its members.

Enough about that. What has all this got to do with Wolfcrow?

The Wolfcrow Mission Statement

Here it is:

Wolfcrow helps filmmakers, cinematographers and photographers find their ideal workflow quickly and painlessly, so they can focus on their creative pursuits, businesses and careers.

Success isn’t anybody’s birthright. What usually happens is that humans recalibrate their idea of success to keep themselves happy. Nobody can assure you of success, and none has the right to demand it of another.

But, what if, as a bare minimum, nobody stood in your way?

As long as you’re not hurting anybody, you can ask for the freedom to try your best. To win this freedom, you’ll need many things, money being one of them. Since I don’t have an answer to the money problem, I decided to tackle another need. is my humble attempt in delivering you the freedom from being tied down by technology, jargon and marketing. This is also the freedom from being paralyzed by fear, uncertainty and doubt. This is the one freedom every artist since the dawn of art has striven to achieve – freedom from the limitations of your tools.

Let me repeat: Wolfcrow helps filmmakers, cinematographers and photographers find their ideal workflow quickly and painlessly, so they can focus on their creative pursuits, businesses and careers.

Just chipping away one roadblock at at time, folks.

Wolfcrow Ethics, Monetization and Support

This blog costs money to run. In order to keep it going, I must find ways to monetize the blog while keeping everything free.

I hope you do know that every Ebook, white paper and article on this site is free, right? I’ve explained why here, so there’s no need to go into that again.

Luckily, the internet allows me to monetize without charging you, via:

  • – this is where you’ll find my paid courses and guides.
  • Advertising,
  • Affiliate links

Wolfcrow delivers the content. These monetizing channels support Wolfcrow. You, the readers, are the spokes that hold it together. Think ‘Wheel’. There is no fulcrum. We support each other. If one entity fails to deliver, the entire system fails.

It keeps me on my toes so I continue to deliver excellent content that will make your life a lot easier. If my efforts free you from technology-paralysis, I’ve done my job. The rest is up to you.

One reply on “The Wolfcrow Mission Statement”

  1. I have great admiration for what you are doing. I have been the the video and film business for over 20 years and share many of your philosophies. I am from the greater New York area and am currently involved in several projects that have tiny budgets. I have to elevate the level of production and budget I am currently working in. The desire to do better work has never wavered for me so I really take inspiration from your videos. I really need to increase production budgets and access like minded people. Can you recommend a group in the NYC or North New Jersey area that has similar goals. Thanks I will continue to support your effort and spread the word about your great information and inspirational videos.

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